The 10 Most Important Paid Search Developments So Far In 2014

It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we’re halfway through the year, let’s step back and look at what’s happened so far in paid search.

These were the 10 biggest announcements and changes to come from Bing Ads and Google AdWords in the first half of 2014.


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