We always say that these days, users expect more than mere information from a website. They expect experiences! Search engines also appreciate websites scoring high on user experience. Hence, such websites rank better and have a higher chance of retaining the ranking and succeeding. However, user experience (UX) isn’t a standalone element but a blend […]

Driving and growing business leads through SEO (Search Engine Optimization) is an integral part of most digital marketing campaigns. But leads flowing your way is the outcome. The process journeys through various smaller milestones that together take you closer to the victorious mile. Steering leads through SEO refers to organic lead growth. As the most […]

Google’s algorithm updates are known for driving transformations across the virtual space. But March 2024 is different from the rest. With everything it is about to do, it is prepared to shake the digital world in a way like never before! As SEO experts in Pune, if you ask us, we’d say this update is […]

Are you looking to optimize your website? Then, one of the first things you should consider includes mobile-first indexing. As an SEO expert in Pune, we see many reasons to do it. But the most significant ones include the increasing use of mobiles to surf the internet and that even Google has shifted its focus […]

Digital marketing is a multi-dimensional sphere. Hence, the more learned and skilled you are, the better your prospects. As an aspiring or existing digital marketer looking to augment your career opportunities, you should learn something that adds value to your career. Search engine optimization (SEO), fundamental to every digital campaign, is one of them. Undergoing […]

Introduction In the rapidly evolving digital landscape, it’s natural to wonder whether traditional practices like SEO (Search Engine Optimization) are still relevant and effective. As a digital marketing agency and SEO company in Pune, you may have heard countless speculations about SEO’s relevance in recent years. In this blog, we will explore the current state […]

Amidst the fierce competition, making your way to the first page of Google might seem unrealistic, especially if you are a startup or small or mid-sized business. Of course, reaching the first page of Google is undoubtedly challenging and it can take a lot of time, especially if you plan to do it organically. But […]

Using search engines for anything and everything has become an integral part of our digital habits. As netizens, we use search engines for answers to all our concerns and questions. But when it comes to search engines, it is only the first few results that matter! Users seldom venture beyond the first page. No wonder […]

As a social media marketing company in Pune, we come across many prospects who look to increase their social media engagement. Most of them have well-established accounts. But their presence across the social media space is not as impressive or prominent. Besides, their content does not get the traction it requires to create an impact […]

Google Trends is a useful search trends feature showing the frequency of a particular search term on Google relative to the website’s total search volume over time.  Digital marketers and SEO specialists can use Google Trends to conduct comparative keyword research and determine event-initiated growth in the search volume of a particular keyword. It also […]