Jun 27 2014
It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and interest to your website than traditional articles—it’s easier to understand for readers, it’s more appealing to watch a video, and it gives you more opportunity to get creative and unique with the material you choose to show. On the other hand, video SEO is an entirely new animal and one more thing you have to conquer.
I’ve personally shot hundreds if not thousands of videos. I typically shoot videos but have done several types of videos. Fortunately, video SEO doesn’t have to be a difficult new task. You’ll find that it isn’t too different from the optimizing you were doing with your content and your website in the past, and once you get it down pat the benefits are more than worth it.