Google Penguin is a Google algorithm that was introduced in April 2012, little more than a year after the Panda algorithm. While Panda was focussed on penalizing poor-quality content on websites, the Penguin update was focussed on search engine optimization tactics used on websites. Upon its releases, websites that indulged in poor quality link building and other black-hat SEO techniques got heavily penalized.
Link building is one of the major SEO strategies. It involves getting back links to your own website from other websites. While earlier the quantity of the back links mattered a lot for page ranking and traffic, with the introduction of Google Penguin update, the quality of the links mattered more. So, websites that had low-quality links lost a lot of traffic while those with good quality links found a big jump in their website traffic.
Apart from link building, black-hat on-page and off-page optimization strategies can also cause havoc on your rankings. Improper header text, meta tags, alt text, URL, etc. are not Penguin friendly. Also, Google is likely to penalize websites that indulge in too much of optimization.
Google Penguin Recovery
If your website has still not recovered from the latest Penguin update, it is time to give us a call. Our Search Engine Optimizers have the experience and the skills to solve the problems associated with the Penguin algorithm updates.
We begin the process of recovery by checking whether your website has been affected by Penguin update or whether there is some other problem. If it is the result of a Penguin update, we begin with looking for poor quality links with the help of advance tools and technology and then removing them manually.
If we are not able to remove these links, we submit them to Google and request them not to count these links as a part of your website. Apart from removing the bad links, we also work to add relevant and good-quality links to your website so that there is a growth or increase in your ranking.
This SEO Company Operates in Delhi, Chennai, Noida, Indore, etc rectifies the errors found through in depth on-page optimization to ensure that your website is never again affected by Penguin algorithm updates of Google.
Google Penguin recovery is no longer a distant dream. With Brain Mine, your website will definitely be back on track. Give us a call, today!
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