Performance marketing in India has been running through a sustained period of structural disruption. The deprecation of third-party cookies, Apple’s App Tracking Transparency rollout, Meta’s shifting attribution windows, and Google’s repeated updates to Smart Bidding and audience targeting have collectively changed the operating environment for paid digital campaigns in ways that are not temporary adjustments […]

The retail marketing environment in 2026 is operating under constraints that did not fully exist three years ago. Third-party cookies are largely gone. Apple’s App Tracking Transparency has significantly limited mobile attribution. Data protection regulations have tightened across every major market. And consumers, particularly in the 25 to 40 age bracket, are more aware of […]