5 Ways You Should Use Google Trends in 2023
Google Trends is a useful search trends feature showing the frequency of a particular search term on Google relative to the website’s total search volume over time.
Digital marketers and SEO specialists can use Google Trends to conduct comparative keyword research and determine event-initiated growth in the search volume of a particular keyword. It also provides keyword-related insights like search volume index and location information about search engine users.
But the question is how to use Google Trends. Let’s search for the answer in this blog.
How to Use Google Trends in 2023 – 5 Effective Ways
Here are five ways to use Google Trends effectively in 2023.
1. Stay Abreast of the Latest Trends
Google Trends helps analyze search data and inform you about currently popular topics to get an idea of what people are interested in within your business domain. It can further help businesses stay updated about current events and inform their content strategy. In addition, you can use Google Trends to determine how well you are doing compared to your competitors and identify emerging trends.
2. Set Your Performance
In line with the last point, Google Trends in 2023 can help you perform a competitive analysis of your performance. Accordingly, you can identify areas where you are performing better and lagging. For instance, if you see your competitors performing well for a particular set of keywords, you may want to include those relevantly and optimize them to place yourself in their league. Besides, since you can identify emerging trends, you can tap into and leverage them early.
3. Understand Audience Sentiment
Another incredible feature of Google Trends is that it allows you to analyze queries that measure consumer or audience sentiment and general market confidence. For instance, questions like, is it worth buying a particular product or should I go for custom software development, etc., can help provide an insight into the future market share.
4. Get Blog Post Ideas
Another significant aspect concerning the use of Google Trends in 2023 is finding new and exciting topics on which you can write and drive engagement. Businesses often struggle with topics as they do not know what’s trending. But Google Trends helps in this area by enabling businesses to know what’s trending and pick topics to write about.
5. Enhance SEO
Google Trends can also help you in the area of organic search, as it can help you with keyword research. You can look at historical data and know whether a particular topic is evergreen and if it is worth putting in the time and effort to write on it.
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