Jul 25 2017
In the age of intense competition between start-ups, their survival is dependent on the way they market their products. We live in a digital world, where start-ups should steer their efforts to build a product even before its commercial launch. There’s no scope for wasting time in this cut-throat competitive business environment. It is usually noticed that start-ups commit a common mistake of undertaking digital marketing strategies only after the product is completely ready. This should not be the approach. Digital marketing companies in Pune follow the underlined steps to make the most out of their businesses.
There are different phases of digital marketing that start-ups should ideally follow:
Social platforms are the best bait to do business in today’s era. Thus, even before the product is ready for launch, a start-up should develop a business page pertaining to the industry in order to engage with potential customers. One could also become a part of groups and communities to get to know about the prevailing industry trends and dynamics. Consider the option of developing a blog that will throw light on the probable areas that this budding product can address. Such blogs can also be promoted taking help from social media and discussion forums. Invite emails from potential customers by creating a landing page. Such proactive pre-marketing steps will certainly help make the product better.
• Undertake Technical SEO
SEO is important in today’s world and that is why start-ups should undertake technical SEO with an aim to make the website work flawlessly. It is advised that one should work on the URL structure optimization to maximize SEO. Ensure that the website is easily navigable across all search engines. The landing page should also be developed carefully – taking minute care of the key elements, information and layout.
The website should be SEO-friendly. For SEO optimization, it is important to research the appropriate bunch of keywords that is pertinent to your business. The content on every page of the website should be unique and they bear the targeted keywords. Have a definitive Meta title and description for each of the pages comprising the appropriate keywords. Take the help of any SEO company in Pune to get this done.
• Content Marketing
All these efforts will reap benefits only when the website is live. Post it going live, the start-up should focus on content marketing. There are different types of content viz. text, image, and video – they should be developed in an engaging manner. Such content should be marketed well via social media, discussion forums, and other prevailing online mediums. The content should not only be focused on deriving high ranking but must provide value.
Thus, it is always advised that a start-up should seek help from a digital marketing company in Pune such that they ideally help in extensive market research, product development, and all digital marketing activities. You would definitely want your start-up to stand out from the crowd and make best use of the digital marketing strategies that have been the norm for so long.