Oct 31 2018
Search Engine Optimization refers to all digital marketing practices aimed at making a website more attractive to search engines like Google and Bing. And if you’re familiar with SEO, you know that it involves a variety of techniques, some of which are more effective than others. When it comes to SEO, recognizing the best and most legitimate SEO practices and utilizing them correctly is the key to success. One such focus is in On-Page SEO. If you are not performing any On-Page Search Engine Optimization for your site, then you’re missing the point of SEO altogether. However, it’s never too late to start. Read ahead to learn how to do On-Page SEO Optimization.
What is On-Page SEO?
On-Page SEO is, essentially, a collective term pertaining to all SEO practices done directly on a website to increase its chances of ranking highly on search engine results pages. This includes optimizing a website’s meta description, to writing high-quality content and integrating long-tail keywords. Conversely, Off-Page SEO is the opposite, being techniques performed outside of a site.
What On-Page SEO Techniques Are The Best?
Here’s the bottom line: Google and other search engines want to give their users the best possible answers to their daily queries. And these days, this doesn’t only mean giving them the right content, but also a smooth experience and credible solutions. This means that not only should a website have high-quality and relevant content, but it should also offer a good user experience to be able to rank highly on Google search results. So what are the on-page SEO practices you should focus on? Read ahead.
Create high-quality content and fill your site with it.
You’ll find that in SEO, “content is king.” In fact, you’ll see that the most critical SEO practices you should implement on your site consist mainly of writing useful, relevant and high-quality content. While all other SEO techniques are at the mercy of Google updates, one ranking variable remains the same – writing great content. When a site has useful content, it can, and it will survive even without any other conscious and on-going SEO implementations. Because at the end of the day, it isn’t your loading speed and meta tags that make people engage in your site – it’s the quality and usefulness of its content.
Increase your site speed and make it easier to navigate around.
Imagine wanting to shop for a pair of shoes and coming across a site that sells it – only that the loading time takes forever. Wouldn’t you close the window and end the transaction progress? These days, Google also places importance on a site’s user experience. This means you should try to speed up your loading times, make your web layout more pleasing to the eye, and generally just try to give your visitors a smooth-sailing experience in your site. Try to create a seamless experience from the moment people visit your site and the time they leave it. It will only make them want to engage more.
Optimize the right things.
What are the first things people see on your site? What are the first things crawlers notice? These are your page titles, descriptions, formatting, images, and even your URL structure. These are the things that need optimization the most. Why? Because mainly, these are the elements that tell search engines what your website is all about. So focus on creating unique and keyword enriched titles and descriptions for all of your website pages. Use proper formatting to make your content easier to read. Focus on integrating attractive web elements like graphics and images that make your site pop more. And even something as simple as optimizing your page URLs with the right keywords can make such a huge difference in your SERP ranking.
Ultimately, what you need to remember about on-page SEO is this – stay relevant and keep everything in high-quality. Google and other major search engines have evolved and now requires nothing but the best when giving their users the right and most relevant results. With this mentality in mind, you can never go wrong with your SEO campaigns.
Michael is an experienced leader and innovator with a long track record of successfully developing brands online. His proficiency in growing SaaS platforms, generating web traffic and global team building has aided in driving Newswire’s rapid growth. Michael strives to make press release Newswire the disrupter in the PR and Marketing space, allowing businesses to attract media attention without the need for high-priced agencies.