Tips To Measure Content Quality: A Complete Guide

Content quality is crucial to the digital success of every brand. In fact, content, along with the website’s design, look and feel, is among the first elements users encounter when they attempt to interact with a brand. As first impressions are usually the last ones, providing good content doesn’t suffice. You need superlative content that […]

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Native and Cross-platform App Development in 2022 – All You Need to Know as an Entrepreneur

In the digital age, applications have evolved to become the fuel of every business engine. But with apps, app-making approaches also have evolved. Two of the most significant and popular ones include native app development and cross-platform app development. However, native app development vs cross-platform development, which one do you choose? And, what are the […]

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12 Web Development Trends for 2022 and Beyond

A fabulous website that scores high on user-friendliness, navigational ease, etc., signifies a company’s approach towards new opportunities, the existing business, and the urge to provide helpful information to users. Web development plays a crucial part here. It defines the website’s utility value and its success significantly. However, web development isn’t as straightforward as it […]

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Simple WordPress Security Tricks to Keep Your Website Secure in 2022

Websites are among the most vulnerable digital elements when it comes to cybersecurity. Hackers try to identify loopholes and hack websites to steal sensitive information. Despite its popularity as a CMS, WordPress is reported to be an issue for many concerning cybersecurity! It isn’t that the platform is not secure. In fact, it is more […]

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5 Digital Marketing Strategies that Actually Work for Your Business

When you decide to leverage the digital marketing medium for business growth, whether by yourself or through a digital marketing company in Pune, you soon realize there’s so much to do, learn and explore. However, with so much digital marketing wisdom, knowledge, and strategies around, choosing what will actually work for your business may prove […]

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Best Powerful Website Feedback Tools for Web Development Teams

Website feedback, as the name implies, refers to collecting user feedback concerning a particular website. This feedback can be collected through pop-ups, widgets, online surveys, etc. The information collected can help you gather valuable insights into users’ experiences on your website and pave the way to the necessary actions. The availability of website feedback tools […]

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The Key to Creating a Winning Digital Marketing Strategy

Let us begin with the question, what is strategy? Is it treading the same old path, doing nothing different or valuable, and expecting sales to skyrocket? Of course, not! Strategy is devising something unique, making you a standout, and giving you an edge over your counterparts. So, no matter whether you are a local salon […]

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Digital Marketing for 2021: Change is the Only Constant

Digital marketing is an ever-evolving form of marketing. Every day, you go to sleep with a particular strategy in mind, and the next day, wake up to find something entirely new trending. And to top it up, Google peeps in for a moment with an algorithm change and changes the entire ball game! But, all […]

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The Age of Authentic Marketing: Mapping the Consumers’ Brain to Gain Trust, Faith and Confidence

Now-a-days, every good brand is aware of consumers’ trust and it’s a given fact that loyalty can’t be bought or won through snazzy advertising or marketing-it’s something you earn and win brownie points for. So, getting someone to truly believe and get behind your brand call for a deeper and more genuine connection. So, here […]

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