Jun 8 2017
With internet, world has become small. Who so ever understood this fact, eventually migrated their business to the online platform i.e. internet. It started very slow and therefore the first movers had the advantage of monopoly. There was no prevalent competition in the online marketplace during the initial years.
However, due to various factors like the reduction in the price of internet (affordability), increase in the reachability of the internet services and increase in the awareness of the people, the migration from the offline to online business started like a storm. Soon a herd of similar businesses evolved on internet and at the same time, the race to be on the top to fetch in maximum number of customers started. This gave birth to the need of digital marketing.
Digital marketing is a set of tasks that are handled by a specialist, who understands the online marketplace thoroughly. Their aim is to bring your business on the top search results so as to have the maximum number of customers on your webpage.
Following are some of the tasks that are handled by a digital marketing agency:-
SEO is also called as Search Engine Optimization. The digital marketing agency creates content, specific to your business and try to publicize it by posting it on various quality websites. These are also known as back links which eventually directs the customers to your business page. Hence the average number of customers landing on the page increases
- Email Marketing
Email marketing involves sending promotional/e-subscription/informative emails to a list of prospective recipients who might be interested in your service. This is a targeted form of conversion of the customer for your product. Eventually, the people interested in your product would click on the mailers and would get redirected to your website and hence leading to an increase in the amount of traffic. A good digital marketing agency in Pune can help you with the task.
- Pay Per Click
While the other forms of digital marketing are important to build an online presence but it doesn’t showcase immediate results however it benefits in the long term. For customers looking out for immediate results, pay-per-click is the solution. In a pay per click campaign, an advertisement is set for your business and a budget is allocated for it. These advertisements are showcased on various platforms to the prospective users. As soon as someone clicks on the advertisement, he gets redirected to your web page and hence leading to an increase in the number of customers.
It is very important to get the pay per click campaign set and managed by the digital marketing agency as it involves selecting the right keyword based on the competition and the bid price per click which keeps on fluctuating from time to time. An individual himself cannot therefore handle the campaign effectively.
According to a research done it was found that around 7 out of 10 internet users spend considerable amount of time on various social media platforms. Therefore it makes sense to use various techniques to divert the traffic (prospective customers) from these platforms to your website.
From the discussion above, it is true that to outperform on the internet, you need the help of a digital marketing agency sooner or the later.