Sep 25 2018
Almost equivalent to launching a completely new website, redesigning the website, at times, requires a revamp to the design, layout, the appearance, themes, and the SEO strategy as well in entirety. However, as a matter of fact, a lot of business owners, in the pursuit of executing the website in the quickest manner possible, design the website and then revisit the SEO part. This not only incurs a lot of money but also results in unnecessary, as the team now has to redo a lot of things, in order to increase the SEO effectiveness of the website. So, today, as SEO is closely aligned to other elements of the website, it is important that business owners hire an SEO company that runs the redesign (including SEO) and re-launch operations simultaneously and that too in a complementing manner. So, let us now look at the SEO strategy to be implemented while you redesign a website.
Creating a SEO Friendly Website
Search engines are smart engines that have got even smarter crawlers examining the website on various aspects including its design, layout, ease of navigation and so on. So, if your website isn’t really SEO friendly, it may obstacle the search mechanism and would also hamper the website’s organic traffic, thus defeating the entire purpose of SEOing the website. As a solution to this concern, website owners must hire SEO agencies to conduct a website audit that would notify any such impediments to an effective and purposeful SEO. Moreover, designing an SEO friendly website must also involve regular website review through an assessment of the storyboards or wireframes, test sites or site prototypes, in order to examine the website’s interaction with search engines.
The Magic of Keywords
Keywords have always been an important aspect of SEO, no matter what! They play a significant role in the website redesigning process as well. The keyword department must involve thorough keyword research to identify the most popularly searched relevant keywords. Besides, you may also want to analyze keywords based on their utility and the varying impact that they have on the SEO process. This includes identifying keywords that have propelled traffic towards your website, what keywords drove the prospect to purchase conversion, keywords that resulted in visitor engagement, and so on. Using those keywords on the website, however, in relevance to the context, coupled with relevant content, would help achieve the desired results.
Webpage Analysis and Review
It is the webpage of a particular website that ranks on search engines, which is why it is important that website owners conduct research using website analytics, Google Webmaster, etc. to identify webpages that have been trending well on the search engines. Also, it is necessary to identify if those webpages are pulling substantial traffic for the vital keywords that you’ve been using on your website and how the traffic is interacting with your website.You may not necessarily have to make major changes to the website content. In fact, you can use the same old content with relevant modifications, additions, and deletions to it. In addition, a changed URL structure may require the search engines to recrawl, and which could take months after the website launch.Here, website owners can reduce the impact of URL changes through the application of 301 redirects to most of the webpages.
Identifying the SEO Utility of Links from other Websites
SEO has evolved to become an interlaced phenomenon, and hence your website isn’t a standalone player on the search engines playground. Often, the links directing to your website, but received from other webpages also play an important role in propelling traffic to your website. It is necessary to identifythe traffic driving links and also the ones helping your website rank better on search engines.
To sum up, rebuilding your SEO strategies while the new website is in progress is like a pro-active step to make your new website search engine ready. Brainmine Tech, the most organized SEO company in Pune ensures that your SEO strategies are well-designed, defined, and in alignment with the new website design, thus optimizing the positive impact and achieve those much-aspired topmost search engine rankings! For a detailed SEO package, get in touch with Brainmine Tech at 91 8446377774.