Understanding Google’s Algorithms for Updates and Implications for SEO

Google, the world’s largest search engine, is also the most successful one. Why? Is it because it is the world’s most used search engine or the pioneer of the concept of search engines? No! It is because Google is a user-friendly and user-centric search engine. If you look at all of Google’s recent algorithm updates, […]

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Optimizing for Mobile-First Indexing: Key Steps for Website Owners

Are you looking to optimize your website? Then, one of the first things you should consider includes mobile-first indexing. As an SEO expert in Pune, we see many reasons to do it. But the most significant ones include the increasing use of mobiles to surf the internet and that even Google has shifted its focus […]

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Latest Digital Marketing Trends in 2024

As an evolving realm, every year, digital marketing brings something exciting. While 2023 was an enthralling year, 2024 is all set to be another enticing one! But what does 2024 have in store for us, at least when it comes to digital marketing? As an experienced and responsible digital marketing company in Pune, we feel, […]

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Is SEO Still Important in 2023?

Introduction In the rapidly evolving digital landscape, it’s natural to wonder whether traditional practices like SEO (Search Engine Optimization) are still relevant and effective. As a digital marketing agency and SEO company in Pune, you may have heard countless speculations about SEO’s relevance in recent years. In this blog, we will explore the current state […]

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5 Ways You Should Use Google Trends in 2023

Google Trends is a useful search trends feature showing the frequency of a particular search term on Google relative to the website’s total search volume over time.  Digital marketers and SEO specialists can use Google Trends to conduct comparative keyword research and determine event-initiated growth in the search volume of a particular keyword. It also […]

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SEO Website Migration Guide to Support Your Team

Search Engine Optimization (SEO) is an integral part of every digital marketing campaign. Every brand and website, no matter its size and business domain, looks to leverage the search engine space to drive organic and high-quality leads.  SEO takes time. But consistent efforts in the right direction yield results for sure. However, over a while, […]

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Tips To Measure Content Quality: A Complete Guide

Content quality is crucial to the digital success of every brand. In fact, content, along with the website’s design, look and feel, is among the first elements users encounter when they attempt to interact with a brand. As first impressions are usually the last ones, providing good content doesn’t suffice. You need superlative content that […]

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