The Old Chatbot Is Already a Competitive Liability If your website still runs a rule-based chatbot that greets visitors with a menu of pre-set options — “Would you like to learn about our products? See our pricing? Contact support?” — you are not deploying AI chatbots for lead generation. You are deploying a navigation tool […]

The Last Click Distortion and the Budget Decisions It Has Been Getting Wrong Sixty-seven percent of B2B marketing teams are still making budget allocation decisions based on last-click attribution. This is not a minor measurement limitation — it is a systematic distortion that consistently produces the same category of strategic error: overinvesting in bottom-of-funnel channels […]