Jan 14 2015
Starting a business involves some amount of risk, whatever be its nature. But with a good plan, determination and lot of hard work, it is possible to take any business towards the paths of success. It has become a trend to have a website for your business. If you have an ecommerce business, having a website goes without saying, as it is the nature of your business. On the other hand, even if your business does not have anything to do with the internet, a website would definitely prove beneficial for your business.
Why your business needs a website?
Today, most people rely on internet for everything. Be it to gain information about a disease or to buy a new product. In this case, if you do not have a website, then you may lose on several potential customers. Hence, the importance of having a business website increases considerably. However, sometimes just creating a website is not enough.
When to hire an internet marketing company?
You may have a business website but you may not see the results that you expect to see. It must have been several months since you have started your business, done some marketing and also launched your website, but there has not been a significant change in your client list or your sales. If this is your situation, it is time to hire an internet marketing company. However, you really do not need to wait for this time.
Starting the internet marketing work as soon as you launch your website would do wonders for your website. It is an easier way of getting more clients. When hiring a web designing company in Pune, Mumbai, Bangalore, etc., make sure you hire one that makes your website SEO-friendly. This will make internet marketing more beneficial.
What is the need of internet marketing?
Internet marketing, as the name suggests, is a method of marketing a website on the internet. Internet marketing companies use several methods like publishing blogs and press releases, social media marketing, etc. to increase a website’s popularity on the internet.
While there are many companies that do their website’s internet marketing on their own, there are several advantages of hiring a professional company for doing the same. The most important amongst them is that digital marketing services is a continuous process and requires lot of time and dedication. If you hire an internet marketing company in Pune, Delhi, Mumbai, Bangalore, etc., you can concentrate on your core business, while the company would take care of its internet marketing needs. After all, that is their job!
Most internet marketing companies begin their work with research. They research about the nature of your business, what kind of competition it faces and other such important things. After conducting a basic research, they come up with marketing strategies that would work well for your business or website. With this, they ensure that your website receives unique treatment which will take it to the top of search results.
How is ranking first on search engine beneficial to the business?
Internet marketing would help to bring your website on the top of search results. It would also help to bring in more traffic and convert the traffic into leads, thus helping your business to grow and develop. For instance, if your website ranks number one on your primary keyword that has a daily search of 100, you are likely to get around 90-100 (90%) visitors in a day. From these visitors, you may get 10% leads, i.e. around 9 visitors. Upon conversion, from 9 of these visitors, 1 or 2 may become your clients. In short, you could receive minimum 1 client every day, which accounts to around 360 clients every year.
Although internet ranking has several advantages, do not expect instant results. Internet marketing is not magic. It takes time and effort to establish credibility on search engines like Google, Yahoo, etc. Hence, you need to be patient. With 5-6 months of search engine optimization and internet marketing, you are bound to see a major difference in your ranking as well as in your sales.
Digital Marketing and Web design and development goes hand in hand also check what
one should keep in mind while hiring web design company