Five Ways to Improve Your Website Ranking

Using search engines for anything and everything has become an integral part of our digital habits. As netizens, we use search engines for answers to all our concerns and questions. But when it comes to search engines, it is only the first few results that matter! Users seldom venture beyond the first page. No wonder every business wants to enhance its website ranking and stay visible across the top spots.

If you also are one amongst them, you aren’t alone. Accordingly, BrainMine, an expert SEO company in Pune, discusses five ways to enhance your website ranking.

SEO Expert Tips to Improve Your Website Ranking

As an SEO company in Pune, improving website ranking is the most common concern we encounter. And that’s pretty apparent. After all, every website intends to be seen through organic efforts. However, as seasoned SEO experts, we consider SEO excellence a journey rather than a milestone. That’s because reaching the top and staying there requires continuous and consistent efforts. While there’s a lot to do concerning SEO, we consider these five ways pivotal to every website’s search engine success. 

1. Content and Keywords

Now, that’s an unbreakable bond. Content and keywords are instrumental in driving your search engine rankings. Google or any other search engine loves user-friendly, effective and relevant content. Keep E-A-T (Expertise, Authoritativeness, and Trustworthiness) in mind. Your content, whether text, video, audio, or infographic, should reflect these attributes. Keep your content to a minimum, yet ensure it addresses the user’s concerns. 

In addition, make sure you sprinkle relevant and popular key phrases and keywords throughout the content to increase the content’s visibility. Together, both these factors, coupled with consistency, can constitute part of a killer content strategy.

2. Enhance Your On-Page SEO

Improving on-page SEO is crucial to every SEO endeavor. Some essential factors requiring a workaround concerning on-page SEO include the following.

• Create Easily identifiable and understandable URLs
• Build EAT content with relevantly used keywords
• Optimize title tag to garner optimal visibility
• Include keywords in the meta tag – a short description of a webpage
• Add keywords to your image ALT attributes
• Create an intriguing yet relevant and informative H1 tag with a keyword in it

3. Update Your Content

As mentioned earlier, SEO is a journey and not a milestone. Hence, your job continues even when you climb the ladder and reach the top pages. Accordingly, you should continuously update your content with the latest information. Search engines love ranking updated content published on active websites. Doing so proves both and helps thicken the chances of improving your content’s search engine ranking.

4. Increase the Page-Loading Speed

Nothing is as frustrating as a slowly loading webpage on the internet. In such situations, the user’s patience lasts an average of only three seconds. They wouldn’t think twice before switching to the next page. The result may be an opportunity lost forever! Besides, search engines detest unresponsive or slow-responding webpages. So, partner with an SEO expert providing web services to boost your page speed.

5. Focus on Link-Building

As an experienced SEO company in Pune, we consider and have seen link-building another significant aspect of SEO. You can build premium backlinks through guest blogging, infographic distribution, event promotion, or creating engaging, valuable or trending content. Don’t target quantity but the quality of the links you attract from other sites relevant to your business. 

You may also incorporate a blend of internal links or links to another page on your site and outbound links or your website links to another renowned source.

SEO is a highly technical realm. Hence, you should preferably hire SEO services in Pune to help you optimize returns on your investment. BrainMine, a proven company for SEO company in Pune can help. Our expertise and experience across the SEO and digital domain will help you enhance and sustain your rankings. 

Please email us at info@brainminetech.com to learn more about our SEO services in Pune.