Sep 18 2014
SEO or Search Engine Optimization is something that is sought by most businesses. It helps in connecting with customers online and increasing business. Most people resort to the internet to look for products and services. In such a scenario, if you do not have a website of your own, you would lose a lot of potential customers. However, having a website is also not enough. You need to promote it wisely too. For all these reasons, hiring an SEO company becomes important. Here are the answers to the question what is needed from SEO company in Bangalore.
What to expect from a Bangalore SEO company?
An SEO company has the responsibility to bring the website to the top of all popular search engines like Google, Yahoo, Bing, etc. At the same time, they have to follow good SEO practices too. With this note, let us take a look at what is needed from SEO Company in Bangalore.
Research and auditing
No SEO company should begin their work without proper research about the business, their competitors, target audience, etc. Only with this important information can it plan a strong SEO company for the business. Auditing a website is also an important part of the SEO’s job. Auditing involves looking for problems in the website, be it the design, content or search engine strategies. Finding and rectifying them are the jobs expected from an SEO company.
The best way of gaining the top position on a search engine is by targeting the right keywords. Hence, the SEO company should spend sufficient time doing keyword research. Keywords refer to those words or phrases that people type in search engines while looking for information, products or services on the internet. Therefore, keyword research is way of knowing the needs of your target audience.
Content creation and marketing
SEO cannot function without content. This makes it the responsibility of the Digital Marketing company to provide good quality content. Before starting the SEO work on a website, it is important to check whether it provides high-quality, relevant content. If you think that the quality of the content is low, it would be best to get it rewritten.
As for content marketing, it is currently the most popular way of promoting a website. Content marketing involves uploading articles on good quality websites, writing regular blog posts, submitting press releases, etc. Content marketing is also done through social networking sites.
Apart from the above given elements, an SEO company is also responsible for the following things:
- Create strong and quality back links
- Increase website traffic through organic SEO practices
- Increase conversion rate (from potential customers to actual buyers)
- Submit daily and weekly reports of the work done
- Come up with improvement techniques with Google webmaster tools analysis data
The things needed from an SEO company in Bangalore would depend on the requirements of the company. But we have presented some of the basic things that every SEO company should do for their clients.